There’s a lot of talk these days about living by the 80:20 rule. In other words, most days we eat superfood salads and go to the gym but occasionally we choose to eat cupcakes and stay in our pyjamas. That’s balance. The challenge in our busy lives is often in maintaining it. There’s nothing worse than the feeling of waking up the day after you’ve fallen off the superfood wagon, had an epic night on the tiles with friends, or just feel sluggish and off colour, because life has been a little off. So it’s good to know that turning to a body detox, will help get you back on track.
Here at Noughty, we believe the same principle applies to your hair. After a silicone styling binge or simply a week of urban living with the pollutants that brings, your hair can regain its equilibrium with a high performance clarifying treatment shampoo like Noughty’s Detox Dynamo. Our clarifying hero is packed with ingredients with a single-minded focus: lifting away build-up caused by urban pollution, hard water, chlorine, sweat or just the general build-up caused by regular use of hair products.
Here’s the technical chemistry: ingredients like Sodium Phtate and Trisodium Ethylenediamene Disuccinate (what a mouthful!), are chelating agents powering Detox Dynamo’s clarifying action because they prevent or lift away the build-up of minerals and heavy metals. Chelating agents are chemical compounds that react with metal ions to form a stable, water-soluble complex. Minerals and metals are present in water, but also in air pollution. Their build-up can lead to dullness and weigh the hair down. More than that, build up can prevent active ingredients in your products from properly penetrating the hair shaft and getting to work.
So what does this really mean for you and your hair? Following the 80:20 rule and breaking your usual hair regime with the introduction of a clarifying treatment for a period of detoxification or using Detox dynamo every third wash, means your hair will benefit. Here’s a few tips:
- If you’re about to apply a hair treatment or mask, or indeed get your hair coloured, swap your regular shampoo for Detox Dynamo Clarifying shampoo to reduce build up, and enable treatment products or hair colour to penetrate the hair shaft more effectively.
- If you’re a regular swimmer, a fitness fanatic, or live somewhere with chlorine present in your water supply, more regular use of Detox Dynamo will help remove chlorine and sweat from your hair and scalp.
- If you’re always outdoors and hair is regularly exposed to the elements, use it to help detox the hair and keep pollutants at bay.
- If during the party season you’ve been going to town with silicone-rich styling products, or just adopting a few as part of your regular routine, using Detox Dynamo every third wash will keep build up at bay.
So swapping your regular shampoo for Detox Dynamo, or adding it into your routine every third wash will banish the dull lifeless look. For best results, always partner this with a drench of moisture in the form of a leave-in conditioner like Noughty’s Intensive Care or To the Rescue Intense Moisture Treatment Mask.
Balance is a value we like to live by here at Noughty with products that offer a high-quality experience and deliver results for your hair at a value for money price, balanced with a sense of humour and fun. But we hope we’ve also shown you how important it is for your hair. Be sure to maintain your hair’s balance with a detoxing dynamo like Noughty’s. Go on, be a knock-out.